¡Pa-ta-ta! is a business that sells french fries that taste like happy memories and that are for staining your hands and sucking your fingers. The brand talks with a casual, jovial, youthful and funny tone of voice. Patata is aimed at the mediterranean person, trying to evoke their good childhood and summer moments, even when they are adults struggling with stress and the cold.

The benefits of the potato are always emphasized as an aliment: it is healthy, of vegetable origin, a source of energy, versatile and economical. And most important: ¡Everyone loves french fries!

Graded with Excellent | Exhibited at ELISAVA | Partnered with @Carla Pons